Marketing for advantage in Professional Services 

5 easy ways to leverage the brand through your employees In a hugely competitive global marketing environment, how do professional services firms create the competitive advantage they need?  How do they build strong brands? Professional Service Organisations compete...

The secret to securing quality client-approved references

How to reach out to your contacts and ask for feedback or a reference Your people have a good relationship with the client, they’ve worked side-by-side, often long into the night to deliver the technology, solving issues as they come up and implementing your...