Client Snapshot

• UK-based Technology Consulting firm
• Specialising in implementation of Microsoft Dynamics 365 CRM
• Successfully acquired in 2018

Background

Gap Consulting needed to elevate their brand, build on their consulting reputation and enhance their relationship with Microsoft.

What we did

For 6 years, The Client Voice provided the role of Virtual Marketing Director and team, rebranding the company and repositioning all of messaging and content. As part of the programme, we put in place all the website and digital platforms to help position Gap as leading CRM consultancy. This included a regular communications programme as well as a continuous drive to get all customers referenced as approved success stories.

In particular, with all sales collateral in place, we successfully repositioned Gap to be included in larger opportunities. Focusing on vertical markets such as Legal, Professional Services, Financial Services and Not for Profit led to a continuous stream of exciting opportunities.

“The Client Voice was a fundamental part of our senior team, effectively delivering our marketing machine for 6 years. They were intrinsic in helping us achieve our goal of successfully selling the company.” Andy Dudley, MD, Gap Consulting.

• Managed all partner marketing activities
• Successfully repositioned and rebranded the company
• Engaged and closed larger opportunities
• All Gap clients were approved success stories
• After 6 years, Gap was successfully acquired

Highlights