The Case Study Programme

Turn your clients’ success into your strongest asset.

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How do you stand out when your competitors sell exactly the same products and services as you?

Yes, your people and your business culture make you different but that’s not always obvious to outsiders. That’s why it makes sense for people who have experienced your brand to tell their story.

Creating and managing customer success stories is our speciality.  The Client Voice has spent over a decade  developing and refining a methodology and a process for case study programmes that:

  • help influence the buying decision
  • enhance your brand
  • build credibility
  • strengthen your client relationship
  • support a wide variety of  marketing activities 


What makes a great case study programme?

#1 It’s strategic

Does the client’s story align with your business strategy, values and purpose? At The Client Voice we make sure we understand your business and what you are trying to achieve. Our job is to ensure we enhance and reflect that in the story.

#2 It allows your clients to tell the story

Many of the business leaders we interview at The Client Voice appreciate the opportunity to reflect and comment on their experience with your brand. Our processes ensure nothing is ever captured without their full consent.  At the end of the day the final output should be as useful to your client as a record of their achievement as it is to you. It helps not to see this as a marketing exercise.

#3 The timing is right

Your customers may be reluctant to share their stories as it is too soon for them to talk about results. We encourage them to talk about their experience and what they are trying to achieve.  What have they learnt? What would they do differently? That’s what makes the story useful and relevant to potential clients. We can always go back and update a case study with new data.

#4 Consistency

Before you begin a case study programme, we decide how you will use it and what the best format is for your business.  We will create a template that will ensure all the stories look consistent and have the same engaging tone of voice throughout the programme.

#5 You use it!

Make your case studies work for you. Great stories shouldn’t be gathering dust on your website! We’ve developed a “No Place to Hide” methodology to make sure your client success stories get maximum visibility.

Need Case Studies?


Years’ refining and perfecting the case study process and outputs


Case studies for SAP and Microsoft partner clients

Ready to experience the benefits of a case study programme for your business? Talk to us.

Call +44 (0) 1483 600 963 or drop us a line at