- Leading digital research consultancy
- UK-based with global reach
- Providing inspiring digital intelligence for organisations with a positive mission
Media Measurement had just split their business into two in order to provide clients with a more focused experience and service. The Media Measurement business wanted to reflect on who they were and how they were different, and articulate it in a way that was meaningful and appealing to clients and prospects. The new messaging would be used to update and refresh the website and provide a foundation on which to build a strong brand.
What we did
The Client Voice conducted an in-depth one-to-one diagnostic call with Media Measurement’s Marketing Manager to understand more about the brand’s ambition and goals and to learn about their target audience and the competitive environment. This provided the foundation to prepare a 1-day facilitated workshop discussion with the wider team and pinpoint what we wanted to achieve from the workshop.
The workshop discussion kicked off not by talking about Media Measurement but by creating personas to reflect different audiences. These would help focus the rest of the discussion to ensure the messaging was client-centric. 6 months on they are pleased to be getting good traction from prospects using their new positioning.
“Thank you so much for a brilliant workshop. I am really delighted with the outcome and we’re really excited to see how we can now grow the brand and business with this inspiring work.” Tim Zecchin, Managing Director
- Created four brand personas to drive client-centric messaging
- Agreed on new messaging that positioned and differentiated the brand
- Identified and agreed brand values
- Created new excitement and momentum about the brand’s potential
Brand personas to focus on client-centric messaging
Brand values to guide and build a strong, authentic brand
Messaging to differentiate and inspire the team…and prospects.