Building brand equity through client stories
- A global management training and consultancy firm
- Offices in London, Sydney, Hong Kong, New York
- Successfully acquired in 2014 by TeleTech (now ttec)
In 2011 rogenSi wanted to build brand equity to support future growth and they believed the most effective place to start was through client advocacy. Their clients are blue-chip firms with global reach. They asked The Client Voice to capture and document their client success stories and agreed to 14 case studies a year.
What we did
The Client Voice developed a stakeholder map and identified the key consultants and account managers across rogenSi to provide them with the contacts and client background. We interviewed their clients – the senior leaders sponsoring rogenSi’s client engagements and secured their agreement to publish their story about their experience, impact and results.
Working closely with the newly appointed Head of Global Brand to ensure that the client stories reflected the firm’s strategic priorities, we provided the copy rogenSi needed to create a showcase “Case Study Wall” on their new website. The Client Voice worked closely with Global Brand to develop a “Case Study Program Plus” designed to increase the ROI of each client story by repurposing them for award entries, sales pitches and social media.
7 years on, The Client Voice continues to have an ongoing relationship with ttec.
“The Client Voice is collaborative partner on our Global Brand Team. At rogenSi, we have truly benefited from Paul’s input, ideas and insight as well as his superb work. His discretion, patience and persistence are very much appreciated and his contribution plays an important part in helping us execute our brand strategy. It has been great to be able to share ideas and knowledge with someone of his calibre and expertise.” Head of Global Brand, rogenSi.
Co-creation of Case Study Plus Program
Client-approved branded case studies
Won a Silver Stevie in Asia Pacific based on a Case Study