Marketing for advantage in Professional Services 

5 easy ways to leverage the brand through your employees In a hugely competitive global marketing environment, how do professional services firms create the competitive advantage they need?  How do they build strong brands? Professional Service Organisations compete...

How to focus on ROS (Return on Success) 

10 ways you can develop your business with a client success story In any professional services or technology business, a customer reference is the DNA for success. A great client success story demonstrates to future buyers how like-minded businesses are achieving the...

The secret to securing quality client-approved references

How to reach out to your contacts and ask for feedback or a reference Your people have a good relationship with the client, they’ve worked side-by-side, often long into the night to deliver the technology, solving issues as they come up and implementing your...